Biography

Maame Adjei is a multi-hyphenate creative entrepreneur. Since moving from Philadelphia back home to Ghana in 2013, Ms Adjei has delved into her love for the arts. Moving away from her background in Psychology (BA) and Healthcare Finance/Administration (MS) she chose to follow her interests, passions and heart into creative fields.

Currently Ms Adjei runs a boutique production company, Sweet Roots Media, a media hub with a focus on telling stories that amplify, showcase and reveal the cultural narratives and history that connect people across the african continent and diaspora. Sweet Roots provides creative services for brands and individuals including technical development, creative consulting, copywriting, content ideation and 360 tv and film production.

Ms Adjei’s passion is to tell visual stories that connect, expose and explore the continent, with a deep focus on women. She’s been featured in Elle, Marie Claire and CNN’s African Voices, has written for Huff Post and Blavity. She is currently working on her first film as writer/director, a 1970’s Ghana set drama called Afternoon Jump.

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Sweet Roots Media

Sweet Roots Media’s ethos is to continuously unearth the diverse and dynamic stories from Africa and the diaspora while maintaining global quality and creative innovation. Founded in 2014 it is equal parts production company, creative agency and content curator.

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Duruyeh

In 2022 MsAdjei launched her jewelry line, Duruyeh. Duruyeh is a brand born in Africa. Named after Ms Adjei’s grandmother, Duruyeh seeks to remind women of their inherent beauty and the innate characteristics they already possess: Power, Grace and True Beauty.

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